IBM Selectric Typewriter [1961]

The contribution of Noyes to the world of corporate and industrial design remains unparalleled. His work for IBM (such as the Aerospace Building) demonstrates a fusion of a pop aesthetic with a technical proficiency, whilst his curatorial vision essentially thrust the company into a bold new age. Partly responsible for this is the Selectric which sits alongside the Valentine in terms of most heralded typewriter designs. With its stark moulded form, bright rendering and ‘gold ball’ type element – the design (and its descendants) would eventually capture seventy-five percent of the commercial market in the United States.