McDonald’s Downey [1953]

Stanley Clark Meston

Imagery: Rick Corrales

Stanley Clark Meston’s design, assisted by Charles Fish, for the third McDonald’s to open exhibits a futurism within its construction and functions as an exemplar of its mid-century context typified by the Space Race and engagement with a new brand of being. The incorporation of logo and architecture translated to the production of an icon that would stand the test of time and lead to an entire design typology within the chain. As Alan Hess notes:

Meston and Fish turned the crude half-circle suggested by Richard McDonald’s sketch into a tapered, sophisticated parabola, with tense, springing lines conveying movement and energy‘.

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