{"id":781,"date":"2016-02-29T03:23:54","date_gmt":"2016-02-29T03:23:54","guid":{"rendered":"http:\/\/designtel.co\/?p=781"},"modified":"2016-08-18T01:13:23","modified_gmt":"2016-08-18T01:13:23","slug":"ibm-aerospace-building","status":"publish","type":"post","link":"https:\/\/design.tel\/ibm-aerospace-building\/","title":{"rendered":"IBM Aerospace Building"},"content":{"rendered":"<p>IBM\u2019s Aerospace Building represents much more than its unassuming computer punchcard fa\u00e7ade would suggest <strong>&#8211;<\/strong> it demonstrated a mobilisation of the credo that \u2018good design is good business\u2019. <a href=\"http:\/\/designtel.co\/?s=eliot+noyes\">Eliot Noyes<\/a>, architect and former industrial design curator at MoMA was hired as the company\u2019s \u2018curator of corporate character\u2019 and tasked with generating a consistent design language for the corporate behemoth. This was to extend throughout the company via its graphics, products and built architectures &#8211; and signified a new age where art and business were to be seen as mutually inclusive. Noyes assembled a supergroup of creatives including <a href=\"http:\/\/designtel.co\/category\/designers\/charlesray-eames\/\">Charles and Ray Eames<\/a> (designers of IBM\u2019s exhibit at the 1964 World\u2019s Fair), Paul Rand (creator of the famous stacked-stripes IBM logo) and <a href=\"http:\/\/designtel.co\/?s=eero+saarinen\">Eero Saarinen<\/a> (designer of IBM\u2019s Rochester facility) who were all tasked with the implementation of this new, bold design philosophy. Noyes was not merely a task manager: he himself helmed the iconic Selectric Typewriter and the Aerospace building (designed in collaboration with <a href=\"http:\/\/designtel.co\/?s=a.+quincy+jones\">A. Quincy Jones<\/a> and Frederick Emmons) stands today as a Modern classic with its glazed box on piers wrapped in a concrete skin revealing much of the ethos learnt from <a href=\"http:\/\/designtel.co\/category\/designers\/walter-gropius\/\">Walter Gropius<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Eliot Noyes<\/p>\n","protected":false},"author":1,"featured_media":2299,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[9],"tags":[],"acf":[],"_links":{"self":[{"href":"https:\/\/design.tel\/wp-json\/wp\/v2\/posts\/781"}],"collection":[{"href":"https:\/\/design.tel\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/design.tel\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/design.tel\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/design.tel\/wp-json\/wp\/v2\/comments?post=781"}],"version-history":[{"count":0,"href":"https:\/\/design.tel\/wp-json\/wp\/v2\/posts\/781\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/design.tel\/wp-json\/wp\/v2\/media\/2299"}],"wp:attachment":[{"href":"https:\/\/design.tel\/wp-json\/wp\/v2\/media?parent=781"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/design.tel\/wp-json\/wp\/v2\/categories?post=781"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/design.tel\/wp-json\/wp\/v2\/tags?post=781"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}